Marketing 4 IT 2017: Representatives of major online recruitment platforms come to Cluj


Representatives of major online recruitment platforms come to Cluj

The 2017 edition of the Marketing 4 IT conference, which will take place on 23 February at Impact Hub, has announced its speakers!

Representatives of the major online recruitment platforms will meet on February 23, 2017 in Cluj-Napoca, on the occasion of the second edition of the MK 4 IT (Marketing for IT).

On the list of speakers of the sole marketing conference dedicated to IT companies in Romania were added six new names. These include, Laura Gregg, Media Solutions Consultant at LinkedIn, Marius Pop, Talent Product at BestJobs, and Laura Chiculiță, Chief Marketing Officer (CMO) at eJobs Romania.

Andreea Bușecan, HR Business Partner & Trainer at Evolution HCC, Andreea Nicolescu, Senior Communication Advisor at Temenos, and Mircea Vădan, Startup Programs Manager, How to Web, and MVP Academy will also be at the conference.

About Laura Gregg

Laura Gregg worked more than three years at the advertising agency McCannBlue in Dublin, Ireland, first as Account Manager and then as Senior Account Manager. In May 2015 she joined LinkedIn in Dublin as Account Manager and since July 2016 holds the position of Media Solutions Consultant. Laura is as described as a creative person focused on strategic solutions. She loves everything related to digital, specializing in digital branding.

About Marius Pop

Marius Pop, Talent Product Manager at BestJobs, has extensive experience in helping Romanian tech companies market their products internationally, and his area of ​​expertise is product marketing. At BestJobs he is responsible for candidates, supervising all marketing operations and product development dedicated to attracting candidates.

Laura Chiculiță

Laura Chiculiță, CMO at eJobs Romania, leads the entire marketing and communication department of the company. She has 10 years of experience in developing comprehensive marketing strategies, branding actions and integrated campaigns. Over her career she has worked with various companies, both in the online and offline trade and that of fast moving consumer goods.
Andreea Bușecan began her career as HR Specialist and Trainer at Evolution HCC, then decided to go to SoftVision as HR Specialist. After almost 5 years she decided to return to Evolution HCC, at the position of HR Business Partner & Trainer. She specializes in recruitment, employer branding, and HR.

About Andreea Nicolescu

Andreea Nicolescu, Senior Communication Advisor at Temenos, is a communication specialist passionate about branding, employer branding and storytelling. With an experience of over 9 years, her main focus is finding new ways to promote employer branding.

About Mircea Vădan

Mircea Vădan is an entrepreneur in the tech area, a startups mentor, and an organizer of community events. At the moment he is Startup Programs Manager @ How to Web and MVP Academy. As he says, he is passionate about everything related to the creative process: from identifying and analyzing the problem to develop and test the best possible solutions.
Among the speakers already confirmed include Antonia Onaca, founder of the Engager platform, Sorina Bradea, co-founder of Romarketing, Anca Bundaru, Senior Product Marketing Manager at Bitdefender, Dan Ionuț Tănăsescu, Digital Marketing Manager – East Europe, Russia & CIS Ubisoft, Victor Gavronschi, CEO at Loopaa, and Calin Biriș, Digital Director at Loopaa.

MK4IT 2017

The second edition of the MK4IT conference will be organized on “Employer Branding & Product Marketing: Arts You Can Master” at Impact Hub Cluj-Napoca. The program will include two panels, one focused on the challenges and opportunities employer branding and the other on the best strategies for product marketing. The current edition brings a new section of workshops, in which participants can put into practice, under the supervision of invited speakers, freshly picked information.

Tickets for access to the event costs 59 euros + VAT in through the Early Bird system (until January 31, 2017) and 79 euros + VAT at the normal price. They can be purchased on the event website,

The MK 4IT conference is organized by the Loopaa marketing agency in Cluj-Napoca, an interactive creative agency, which emphasizes the development of plans and marketing strategies which combines the latest news in the field with the recently emerging technology solutions to deliver services high quality.