The Body Shop was inaugurated at Iulius Mall
Recently, The Body Shop Romania launched a new concept store in Iulius Mall Cluj, the first store in the north west part of the country. The British cosmetics brand, found in Iulius’ mall’s national network, is represented worldwide, it is also present in Iulius Mall Timisoara.
The new boutique The Body Shop, surnamed Pulsensation, has opened on the ground floor of Iulius Mall Cluj, promises its customers a unique and memorable experience. Thus, The Body Shop Romania brings consumers closer to its stories of organic ingredients around the world obtained with the help of the Fair Trade program (Community Trade). The innovative concept puts customers face to face with natural cosmetics they use, providing full transparency about the ingredients used to obtain real value of their products. Inside The Body Shop new boutique can be found a wide range of products for face and body care, make-up, and perfumes for men and women. Attractions in the store include so-called “Beauty Bars” for Skincare and Make-up, places where customers can benefit from product testing and make-up sessions for free can browse the beauty catalogs and receive beauty advice from specialists at The Body Shop.
The new boutique concept opened in Iulius Mall Cluj is based on an innovative and sustainable design as well as how it can be environmentally friendly. The goal is to maximize the energy saving features to eliminate the use of paper as much possible for making promotional materials and using furniture made from wood products responsibly obtained through the Wood Positive movement, which supports planting a greater number of trees than those used. However, in addition to ethical considerations, Pulsensation also brings news through aesthetics, the interior is much more structured, embracing both a warm and friendly design with many natural materials and colors, restful and relaxing for the viewer.
ABOUT THE BODY SHOP
The Body Shop was founded by the British entrepreneur Dame Anita Roddick, an inspiration to generations of women who have enjoyed the brand’s products for nearly 40 years. Founded in 1976, The Body Shop’s first store was opened in Brighton, on the east coast of England, with only 25 care products mixed manually. Today, The Body Shop International operates over 3,000 stores in over 60 countries, providing high-quality cosmetics based on natural ingredients, sourced from all four corners of the world and inspired by nature. In Romania, the The Body Shop brand is currently 8 stores, the most recent being inaugurated at the Iulius Mall Cluj.
ABOUT IULIUS MALL CLUJ
Iulius Mall Cluj is the third mall of the Iulius national network, the largest multipurpose project developer and operator of shopping centers and malls in Romania, with over 20 years experience in retail and real estate. Inaugurated in 2007, Iulius Mall Cluj has a leasable area of over 50,000 square meters and represents an investment of 80 million. The mall has over 230 stores with international brands and national Auchan hypermarket, Cinema City multiplex cinema with 10 halls, food court, and underground parking with a capacity of 2,000 seats and other leisure destinations.